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Solana Faces Criticism—Removes Ad Following Backlash On Gender Identity

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There is a lot of talk going on about Solana since a video promoting its upcoming Accelerate conference in New York came out.

The ad, which aired on March 17, was quickly taken down because it made fun of gender identity problems, sparking widespread criticism.

Ad Criticized For Insensitivity

The video depicted a character named “America” who was undergoing therapy; the character said he was having thoughts about “innovation.”

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The therapist recommended that the subject concentrate on pronouns or the development of new genders rather than pursing technological innovation, like crypto, during the session.

“America” answered by stating a wish to “invent technologies, not genders.”

The look of disappointment from some individuals. Image: Gemini Imagen.

Critics have labeled the commercial as “offensive” and “tone-deaf,” some of which call it disrespectful to transgender and gender minorities.

Corporate executives voiced their criticism. Former Solana Foundation director David McIntyre argued that while Adam Cochran of Cinneamhain Ventures called the advertising “justly absurd,” the platform should have given positive messaging top priority over mocking important societal issues.

Sean O’Connor, operating chief at Web3 infrastructure firm Blocknative, did not mince words and unloaded an explicit message on X:

Controversy Casts Doubt On Solana’s Values

The controversy has prompted inquiries regarding Solana’s ability to adhere to its stated principles. Just weeks prior, the Solana Foundation underscored the importance of diversity and inclusion at a conference in Singapore.

SOL market cap currently at $63 billion. Chart: TradingView.com

Its code of conduct explicitly safeguarded participants from harassment based on gender identity and expression. Currently, observers are debating whether the advertisement represents a strategic transition or an isolated gaffe by the organization.

Solana has not yet issued an official statement that elucidates the reason for the video’s removal. Critics contend that the decision to eliminate it was reactive rather than indicative of ethical reflection.

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Industry Leaders Withdraw Their Support

Subsequently, certain initial supporters of the advertisement withdrew their endorsements. Initially, Tushar Jain, co-founder of Multicoin Capital, commended the video as “bold.” However, he later deleted his post and acknowledged that it alienated certain members of the community.

This incident underscores the increasing tensions within the crypto industry regarding political messaging and cultural commentary.

Featured image from Gemini Imagen, chart from TradingView

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